Skip to main content

Beyond the VA

Privacy Policy

Beyond The VA (beyondtheva.co.uk and beyondtheva.com) is operated by TU Marketing Ltd, registered in England and Wales under company number 16868937, registered office at Thremhall Park, Bishops Stortford, Herts, CM22 7WE. We are registered with the Information Commissioner’s Office (ICO), registration number ZC175330.

We take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, contact us at team@beyondtheva.com.

1. Who we are

For the purposes of data protection law, TU Marketing Ltd is the data controller for personal data collected through this website.

2. What data we collect

Depending on how you interact with the site, we may collect:

  • Contact details: name, email address, and any other details you provide when signing up to our newsletter, downloading a free resource, joining our free Facebook group, or listing in the VA Directory
  • Account and membership data: if you join any paid programme or membership we offer, we collect the details needed to set up your account and process payment (payment card details are handled by our payment processor, not stored by us directly)
  • Directory listing information: any details you choose to include in a public VA Directory listing, such as your business name, services, and contact information
  • Technical data: IP address, browser type, device information, and pages visited, collected automatically through cookies and similar technologies
  • Communications: records of any emails or messages you send us

3. How we use your data

We use your data to:

  • send you the newsletter and other content you have signed up for
  • deliver free resources, templates, and guides you have requested
  • manage and display your VA Directory listing, where applicable
  • process payments and manage access to any paid programme or membership you join
  • respond to your enquiries and provide customer support
  • improve our website and understand how it is used
  • meet our legal and regulatory obligations


We do not sell your personal data to third parties.

4. Our legal basis for processing

We rely on the following legal bases under UK GDPR:

  • Consent: for sending marketing emails such as our newsletter, which you can withdraw at any time
  • Contract: where processing is necessary to provide a service you have signed up for, such as a paid membership or directory listing
  • Legitimate interests: for improving our website and services, and for directory listings, where doing so does not override your rights
  • Legal obligation: where we need to retain data to meet accounting, tax, or other legal requirements

5. Sharing your data

We may share your data with:

  • Service providers who help us run the business, such as our CRM platform (GoHighLevel), email delivery services, and payment processors, all of whom are bound by data processing agreements
  • Regulatory or legal authorities, where required by law


We do not share your data with third parties for their own marketing purposes.

Some of our service providers may process data outside the UK or European Economic Area. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

6. Cookies

Our website uses cookies to help it function properly and to understand how visitors use the site. You can control or disable cookies through your browser settings. Disabling cookies may affect how the site works.

7. How long we keep your data

We keep your data for as long as necessary to provide our services and fulfil the purposes described in this policy, and afterwards for as long as required by law (for example, financial records are typically kept for six years). If you unsubscribe from our newsletter or close a directory listing, we will remove or anonymise your data within a reasonable period, except where we need to retain it for legal reasons.

8. Your rights

Under UK GDPR, you have the right to:

  • access the personal data we hold about you
  • ask us to correct inaccurate data
  • ask us to delete your data, in certain circumstances
  • object to or restrict how we process your data
  • withdraw consent at any time, where processing is based on consent
  • request your data in a portable format
  • complain to the ICO if you believe we have not handled your data properly


To exercise any of these rights, contact us at team@beyondtheva.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk if you have concerns about how we handle your data.

9. Children’s data

Our website and services are intended for business owners and professionals. We do not knowingly collect personal data from children.

10. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “last updated” date.

11. Contact us

If you have any questions about this policy or how we handle your data, contact us at team@beyondtheva.com.